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ReimaginedReimagined<div class="ExternalClass61B297D34F6E4CE99CB045A539119453"><h3>​Orpheum Reimagined<br></h3> <br> <p style="text-align:center;"> <img src="/images/Gif-OT-New.gif" alt="Animated Orpheum Theatre Phoenix 2024 logo" style="margin:5px;" /> <br> </p><div><p>The Orpheum Theatre is a historical landmark and source of pride for Phoenicians since 1929. On January 6, 2024, Orpheum Theatre celebrated 95 years and our theatre shows no signs of slowing down.  </p><p>Built in a Spanish Baroque architectural style, intricate murals and moldings were a fundamental part of the design, all meant to give guests the impression they were enjoying the shows “al fresco.” <br></p><p>​After several restoration projects over the decades, the Orpheum Theatre is ushering in a new era. And with the new era, comes a new brand and visual identity to take it into the future. A brand identity that truly reflects its historical values, its elegance and grace, and proud grandeur while being approachable and relatable to all who know and love the Orpheum Theatre.  <br></p><p>We started by exploring some of the most iconic elements of the theatre, and the one that captured our hearts was the peacock staircase. This circular staircase is a true depiction within the walls of the Orpheum Theatre. With shimmery blues and soft golds bringing the staircase to life—it’s a distinctive feature that inspires awe and wonder, akin to the performances that grace the theater’s stage.  <br></p><p>And so, it was this brilliant staircase that inspired the creation of the new Orpheum Theatre brand and logo. Standing tall, the peacock has an air of taking a graceful bow—the perfect way to represent a theatre as iconic as the Orpheum.  <br></p><p>The color palette was inspired by blending key interior features with contemporary Arizona desert tones. The typeface was a custom designed semi serif, giving a nod to its historical values all while infusing it with a renewed and sophisticated allure. <br></p><p>This rebrand is the ideal way to share the story of the theatre’s renowned past, while looking toward its innovative future.  ​​​<br></p></div>​ ​<br></div>





Dresses in Lobby in Lobby
Orpheum Theatre Plaque Theatre Plaque
Stage Detail Detail
Fireplace and Seating Area and Seating Area
Seating Detail Detail
Orpheum Front Front